Data protection
Data protection
Data protection
As of January 9, 2020
Contents
Responsible
Overview of processing
Relevant legal bases
Safety measures
Use of cookies
Provision of the online offer and web hosting
Music and podcasts
Online marketing
Presence in social networks
Plugins and embedded functions as well as content
Deletion of data
Change and update of the data protection declaration
definitions
Responsible
Andreas Lührs
Halbetzer Str. 12
28857 Syke
Email address: andreas.luehrs@dhinstroke.com
Telephone: 04242 932740
Imprint: https://www.dhinstroke.com/impressum
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
Inventory data (e.g. names, addresses).
Content data (e.g. text input, photographs, videos).
Contact details (e.g. email, telephone numbers).
Meta / communication data (e.g. device information, IP addresses).
Usage data (e.g. visited websites, interest in content, access times).
Categories of data subjects
Interested persons.
Users (e.g. website visitors, users of online services).
Purposes of processing
Provision of our online offer and user-friendliness.
Visit Action evaluation.
Interest-based and behavioral marketing.
Contact requests and communication.
Conversion measurement (measurement of the effectiveness of marketing measures).
Profiling (creating user profiles).
Remarketing.
Range measurement (e.g. access statistics, detection of returning visitors).
Safety measures.
Tracking (e.g. interest-based / behavioral profiling, use of cookies).
Contractual benefits and service.
Management and answering inquiries.
Relevant legal bases
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply.
Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR) - The processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are requested by the data subject respectively.
Legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that protect personal data Data require, outweigh.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and for transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. State data protection laws of the individual federal states can also be applied.
Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different occurrence probabilities and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.
Use of cookies
Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user's computer. A cookie is primarily used to store information about a user during or after visiting an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the point at which a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (for example, if user information is stored using pseudonymous online identifiers, also known as "user IDs")
A distinction is made between the following types of cookies and functions:
Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.
Permanent cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
First-party cookies: We set first-party cookies ourselves.
Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Statistics, marketing and personalization cookies: Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions etc.) on individual websites in a user profile get saved. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also referred to as "tracking", ie tracking the potential interests of the users. , Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or as part of obtaining consent.
Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as "opt-out"). You can first declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites http://optout.aboutads.info and http://www.youronlinechoices.com/ become. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.
Processing of cookie data based on consent: Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.
The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is generated in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.
Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mail (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted on the transport route, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the emails between the sender and the receipt on our server.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the accessed websites and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.
The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the server's load and stability.
Processed data types: content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contractual services and service.
Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Services and service providers used:
1 & 1 IONOS: hosting platform for e-commerce / websites; Service provider: 1 & 1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Website: https://www.ionos.de; Data protection declaration: https://www.ionos.de/terms-gtc/terms-privacy.
Music and podcasts
We use the hosting and analysis offers of the service providers mentioned below to offer our audio content for listening or download and to receive statistical information about the retrieval of the audio content.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors), visit action evaluation, profiling (creating user profiles).
Services and service providers used:
Soundcloud: Soundcloud - music hosting; Service provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany; Website: https://soundcloud.com; Data protection declaration: https://soundcloud.com/pages/privacy.
Another audio hosting service provider: Service provider: The audio content is saved and accessed by a hosting provider in accordance with the legal requirements.
Online marketing
We process personal data for the purposes of online marketing, which in particular includes the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential interests of the users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and saved in a file (so-called "cookie") or similar methods are used, by means of which the information relevant to the presentation of the aforementioned content about the user is saved. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (ie, pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms. Ie, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.
The information in the profiles is usually saved in the cookies or by means of similar processes. These cookies can generally be later read on other websites that use the same online marketing process, analyzed and analyzed for the purpose of displaying content, and supplemented with further data and stored on the server of the online marketing process provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case if the users are members of a social network, for example, whose online marketing process we use and the network connects the profiles of the users in the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by consenting to the registration.
We generally only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, ie, for example, to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.
Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services), interested parties.
Purposes of processing: tracking (e.g. interest / behavioral profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of recurring events) visitors).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).
Opposition option (opt-out): We refer to the data protection information of the respective provider and the objection options given to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, there is the possibility that you can deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-Territory: http://optout.aboutads.info.
Services and service providers used:
Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
Presence in social networks
We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.
We would like to point out that data from users outside the European Union can be processed. This can result in risks for the user, because it could make it more difficult to enforce the rights of the users. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.
Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside of the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective processing forms and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contact inquiries and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Services and service providers used:
Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms / information_about_page_insights_data.
Twitter: social network; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Data protection declaration: https://twitter.com/de/privacy, (settings) https://twitter.com/personalization; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): https://adssettings.google.com/authenticated.
Plugins and embedded functions as well as content
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter: uniformly referred to as "content").
The integration always presupposes that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.
Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: provision of our online offer and user-friendliness, contractual services and service, range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), interest-based and behavior-related marketing, profiling (creating user profiles) , Security measures, administration and answering of inquiries.
Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b GDPR).
Services and service providers used:
Facebook Social Plugins: Facebook Social Plugins - This can include, for example, content such as images, videos or texts and buttons with which users can share the content of this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.
Soundcloud Music Player Widget: Soundcloud Music Player Widget; Service provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany; Website: https://soundcloud.com; Data protection declaration: https://soundcloud.com/pages/privacy.
YouTube: videos; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).
If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.
Change and update of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as an act of cooperation on your part (e.g. consent) or other individual notification becomes necessary as a result of the changes.
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.
definitions
This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
Visit action evaluation: "Visit action evaluation" ("Conversion Tracking") describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful).
IP masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing
Interest-based and behavior-related marketing: One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Conversion measurement: Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful.
Personal data: "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); An identifiable person is a natural person who can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
Profiling: "Profiling" means any type of automated processing of personal data, which consists in the fact that this personal data is used to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding the Analyze age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) or to predict them (e.g. interests in certain content or products, click behavior on a website or the location). Cookies and web beacons are often used for profiling purposes.
Reach measurement: The reach measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors to certain information, such as the content of websites. With the help of the reach analysis, website owners can, for example, recognize when visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the website content to the needs of their visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
Remarketing: One speaks of "remarketing" or "retargeting" if, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user on other websites of these products, for example in advertisements.
Tracking: One speaks of "tracking" if the behavior of users can be traced across several online offers. As a rule, behavior and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
Responsible: The "responsible" is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
Processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
Created with free Privacy-Generator.de by Dr. Thomas Schwenke
As of January 9, 2020
Contents
Responsible
Overview of processing
Relevant legal bases
Safety measures
Use of cookies
Provision of the online offer and web hosting
Music and podcasts
Online marketing
Presence in social networks
Plugins and embedded functions as well as content
Deletion of data
Change and update of the data protection declaration
definitions
Responsible
Andreas Lührs
Halbetzer Str. 12
28857 Syke
Email address: andreas.luehrs@dhinstroke.com
Telephone: 04242 932740
Imprint: https://www.dhinstroke.com/impressum
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
Inventory data (e.g. names, addresses).
Content data (e.g. text input, photographs, videos).
Contact details (e.g. email, telephone numbers).
Meta / communication data (e.g. device information, IP addresses).
Usage data (e.g. visited websites, interest in content, access times).
Categories of data subjects
Interested persons.
Users (e.g. website visitors, users of online services).
Purposes of processing
Provision of our online offer and user-friendliness.
Visit Action evaluation.
Interest-based and behavioral marketing.
Contact requests and communication.
Conversion measurement (measurement of the effectiveness of marketing measures).
Profiling (creating user profiles).
Remarketing.
Range measurement (e.g. access statistics, detection of returning visitors).
Safety measures.
Tracking (e.g. interest-based / behavioral profiling, use of cookies).
Contractual benefits and service.
Management and answering inquiries.
Relevant legal bases
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply.
Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR) - The processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are requested by the data subject respectively.
Legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that protect personal data Data require, outweigh.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and for transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. State data protection laws of the individual federal states can also be applied.
Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different occurrence probabilities and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.
Use of cookies
Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user's computer. A cookie is primarily used to store information about a user during or after visiting an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the point at which a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (for example, if user information is stored using pseudonymous online identifiers, also known as "user IDs")
A distinction is made between the following types of cookies and functions:
Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.
Permanent cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
First-party cookies: We set first-party cookies ourselves.
Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Statistics, marketing and personalization cookies: Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions etc.) on individual websites in a user profile get saved. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also referred to as "tracking", ie tracking the potential interests of the users. , Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or as part of obtaining consent.
Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as "opt-out"). You can first declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites http://optout.aboutads.info and http://www.youronlinechoices.com/ become. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.
Processing of cookie data based on consent: Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.
The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is generated in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.
Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mail (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted on the transport route, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the emails between the sender and the receipt on our server.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the accessed websites and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.
The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the server's load and stability.
Processed data types: content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contractual services and service.
Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Services and service providers used:
1 & 1 IONOS: hosting platform for e-commerce / websites; Service provider: 1 & 1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Website: https://www.ionos.de; Data protection declaration: https://www.ionos.de/terms-gtc/terms-privacy.
Music and podcasts
We use the hosting and analysis offers of the service providers mentioned below to offer our audio content for listening or download and to receive statistical information about the retrieval of the audio content.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors), visit action evaluation, profiling (creating user profiles).
Services and service providers used:
Soundcloud: Soundcloud - music hosting; Service provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany; Website: https://soundcloud.com; Data protection declaration: https://soundcloud.com/pages/privacy.
Another audio hosting service provider: Service provider: The audio content is saved and accessed by a hosting provider in accordance with the legal requirements.
Online marketing
We process personal data for the purposes of online marketing, which in particular includes the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential interests of the users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and saved in a file (so-called "cookie") or similar methods are used, by means of which the information relevant to the presentation of the aforementioned content about the user is saved. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (ie, pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms. Ie, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.
The information in the profiles is usually saved in the cookies or by means of similar processes. These cookies can generally be later read on other websites that use the same online marketing process, analyzed and analyzed for the purpose of displaying content, and supplemented with further data and stored on the server of the online marketing process provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case if the users are members of a social network, for example, whose online marketing process we use and the network connects the profiles of the users in the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by consenting to the registration.
We generally only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, ie, for example, to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.
Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services), interested parties.
Purposes of processing: tracking (e.g. interest / behavioral profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of recurring events) visitors).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).
Opposition option (opt-out): We refer to the data protection information of the respective provider and the objection options given to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, there is the possibility that you can deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-Territory: http://optout.aboutads.info.
Services and service providers used:
Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
Presence in social networks
We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.
We would like to point out that data from users outside the European Union can be processed. This can result in risks for the user, because it could make it more difficult to enforce the rights of the users. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.
Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside of the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective processing forms and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: contact inquiries and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Services and service providers used:
Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms / information_about_page_insights_data.
Twitter: social network; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Data protection declaration: https://twitter.com/de/privacy, (settings) https://twitter.com/personalization; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): https://adssettings.google.com/authenticated.
Plugins and embedded functions as well as content
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter: uniformly referred to as "content").
The integration always presupposes that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.
Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos).
Affected persons: users (e.g. website visitors, users of online services).
Purposes of processing: provision of our online offer and user-friendliness, contractual services and service, range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), interest-based and behavior-related marketing, profiling (creating user profiles) , Security measures, administration and answering of inquiries.
Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b GDPR).
Services and service providers used:
Facebook Social Plugins: Facebook Social Plugins - This can include, for example, content such as images, videos or texts and buttons with which users can share the content of this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.
Soundcloud Music Player Widget: Soundcloud Music Player Widget; Service provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany; Website: https://soundcloud.com; Data protection declaration: https://soundcloud.com/pages/privacy.
YouTube: videos; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).
If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.
Change and update of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as an act of cooperation on your part (e.g. consent) or other individual notification becomes necessary as a result of the changes.
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.
definitions
This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
Visit action evaluation: "Visit action evaluation" ("Conversion Tracking") describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful).
IP masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing
Interest-based and behavior-related marketing: One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Conversion measurement: Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful.
Personal data: "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); An identifiable person is a natural person who can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
Profiling: "Profiling" means any type of automated processing of personal data, which consists in the fact that this personal data is used to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding the Analyze age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) or to predict them (e.g. interests in certain content or products, click behavior on a website or the location). Cookies and web beacons are often used for profiling purposes.
Reach measurement: The reach measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors to certain information, such as the content of websites. With the help of the reach analysis, website owners can, for example, recognize when visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the website content to the needs of their visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
Remarketing: One speaks of "remarketing" or "retargeting" if, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user on other websites of these products, for example in advertisements.
Tracking: One speaks of "tracking" if the behavior of users can be traced across several online offers. As a rule, behavior and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
Responsible: The "responsible" is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
Processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
Created with free Privacy-Generator.de by Dr. Thomas Schwenke
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